Improving Public Awareness: Working With the Media
One of the major goals of the CAIC’s 2006 National Adult Immunization Awareness Week (NAIAW) is to improve public awareness on the importance of adult immunizations. A key partner in this effort is the media as their messages are communicated far beyond the reach of most local agencies, organizations and coalitions.
For your convenience and use, the CAIC has developed several templates and resources you can adopt or customize for use by your organization or coalition prior to or during 2006 National Adult Immunization Awareness Week.
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Description |
| Talking Points (Spanish version here) |
These simple talking points can make communication easier for any spokesperson who contacts the media about NAIAW’06. |
CAIC Press Release (Spanish version here)
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Please consider using the CAIC’s Official Press Release regarding NAIAW 2006. If you use the press release as is, with CAIC’s name and contact information, please do not alter its contents in any way. |
Template: Opinion/Editorial (Spanish version here)
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The CAIC developed this downloadable Op/Ed letter template that can be customized and used by your organization or coalition to promote awareness of adult immunizations during NAIAW 2006. |
Template: Cover Letter to Submit Op/Ed
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To help you get started, here is a customizable cover letter template for use when you submit your Op/Ed letter to local media. |
Tip Sheet: Write your own Op/Ed for Local Media
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For those who have never submitted an Op/Ed letter to a newspaper, please consider downloading and reviewing this tip sheet. It was designed to assist you with this and future media related endeavors. |
Not enough time to integrate all of these tools into your campaign efforts? Take a look at our Quick Suggestions for tips on fast ways to participate in NAIAW 2006.
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