Improving Public Awareness: Working With the Media
One of the major goals of the CAIC’s 2007 National Adult Immunization Awareness Week (NAIAW) is to improve public awareness on the importance of adult immunizations. A key partner in this effort is the media as their messages are communicated far beyond the reach of most local agencies, organizations and coalitions.
For your convenience, the CAIC has developed several templates and resources you can adopt or customize for use by your organization or coalition prior to or during 2007 National Adult Immunization Awareness Week.
These fact sheets include helpful information that can help you stress the importance of two recommended adult vaccines, the influenza (flu) vaccine and tetanus-diphtheria-acellular pertussis (Tdap) vaccine, when speaking with media contacts.
Please consider using the CAIC’s Official Press Release regarding NAIAW 2007. If you use the press release as is, with CAIC’s name and contact information, please do not alter its contents in any way.
The CAIC developed this downloadable Op/Ed letter template that can be customized and used by your organization or coalition to promote awareness of adult immunizations during NAIAW 2007.
Never submitted an Op/Ed letter to a newspaper? Consider reviewing this tip sheet that was designed to assist you with NAIAW and future media related endeavors.
These print-ready articles, which can help spread the word about NAIAW and adult immunizations, were designed for inclusion in print and web publications reaching public health and medical professionals.
Not enough time to integrate all of these tools into your campaign efforts? Take a look at our Quick Suggestions for tips on fast ways to participate in NAIAW 2007.
